THE STORY BEHIND THE SIGNAL
How Cucumber Date began
A familiar shopping trip, an unexpected signal and a very cheeky idea from Big One Dating.
The pineapple inspiration
The original Big One story describes Spain’s upside down pineapple supermarket trend as the inspiration. Cucumber Date adapted that social signal for single men who describe themselves as well endowed.
The important difference
The cucumber is carried in the hand instead of being placed in a basket or trolley. The original campaign used more than 5.5 inches as its reference point; that is campaign wording, not a requirement checked by this website.
New York, 10 September 2024
Big One’s account identifies this photograph as Jonah Falcon participating at a Gristedes supermarket in New York. The image captures the campaign’s central idea in one glance: cucumber in hand.
This is a record of the campaign’s launch, not a claim that every supermarket shopper recognises the signal today.
Read the original Big One Dating story